How data crunchers won election
President Obama's campaign manager hired an analytics department five times as large as that of the 2008 operation. Senior Obama campaign data crunchers agreed to describe their cutting-edge efforts with TIME What they revealed was a massive data effort that helped Obama raise $1 billion They remade the process of targeting TV ads and created detailed models of swing-state voters (TIME) -- In late spring, the backroom number crunchers who powered Barack Obama's campaign to victory noticed that George Clooney had an almost gravitational tug on West Coast females ages 40 to 49. The women were far and away the single demographic group most likely to hand over cash, for a chance to dine in Hollywood with Clooney — and Obama.
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President Obama
Overall Sentiment: 0.168074
Relevance: 0.896928
Disambiguation: Politician | President | Appointer | AwardWinner | Celebrity | PoliticalAppointer | U.S.Congressperson | USPresident | TVActorReferences:
Messina
Overall Sentiment: 0.1465
Relevance: 0.317779
Disambiguation: VisualArtistReferences:
Sarah Jessica Parker
Overall Sentiment: 0.149964
Relevance: 0.30057
Disambiguation: Actor | MusicalArtist | AwardNominee | AwardWinner | Celebrity | FilmActor | FilmProducer | Hobbyist | TheaterActor | TVActor | TVProducerReferences:
Mitt Romney
Overall Sentiment: 0.0193151
Relevance: 0.284963
Disambiguation: Politician | CompanyFounder | TVActorReferences:
Jim Messina
Overall Sentiment: 0.236425
Relevance: 0.284473
Disambiguation: References:
George Clooney
Overall Sentiment: 0.102146
Relevance: 0.282948
Disambiguation: Actor | MusicalArtist | AwardNominee | AwardWinner | Celebrity | FilmActor | FilmDirector | FilmProducer | TVActor | TVPersonality | TVProducer | FilmWriterReferences:
Ben LaBolt
Overall Sentiment: 0
Relevance: 0.245678
| Sentiment | Quote |
|---|---|
| 0 | "They are our nuclear codes," campaign spokesman Ben LaBolt would say ... |
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Joe Biden
Overall Sentiment: 0.160147
Relevance: 0.232601
Disambiguation: Politician | Celebrity | CompanyFounder | FootballPlayer | OperaCharacter | PoliticalAppointer | U.S.Congressperson | USVicePresidentReferences:
Rayid Ghani
Overall Sentiment: -0.0288634
Relevance: 0.232447
Key:
- Aggregate Sentiment is meant to be an indicator of an individual's overall sentiment.
- The Mean is meant to be an indicator of an individual's average comment sentiment.
- The Standard Deviation, when there are enough quotes, will indicate an individual's consistency of sentiment (i.e. a Standard Deviation of 0 would mean they were very consistent in their sentiment and 1 would mean they were very inconsistent).
Note that quote stats are likely to be meaningless beyond the aggregate score due to the tiny sample size. However, they are always provided just in case you find something useful there.
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Source Site: http://rss.cnn.com/~r/rss/cnn_us/~3/SikfGTGmfo0/index.html
In late spring, the backroom number crunchers who powered Barack Obama's campaign to victory noticed that George Clooney had an almost gravitational tug on West Coast females ages 40 to 49. The women were far and away the single demographic group most likely to hand over cash, for a chance to dine in Hollywood with Clooney — and Obama.
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How data crunchers won election
Source Site: http://rss.cnn.com/~r/rss/cnn_us/~3/SikfGTGmfo0/index.html
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